Baltimore Community Lending Launches New Website and Facebook Page

Baltimore, MD. October 19, 2020

Baltimore Community Lending (BCL) announces the launch of its new website and Facebook page on October 19th. As part of a rebranding effort to market itself as the foremost Community Development Financial Institution (CDFI) serving Baltimore City exclusively, and as a premiere entity with two flexible products – real estate and small business – BCL is debuting a new look with new colors, typography, a tweaked logo, and a brand identity guide that coordinates all of its brand marketing standards. Visit to access the new site. Housed on the new site is information about completing applications for loans; staffing, board and advisory boards; career opportunities; product information; community impact; client testimonials; and how to contact the organization.

BCL’s rebranding efforts also include new messaging and a shift toward digital marketing through video promotions. The new website, Facebook page, messaging and digital marketing was created by Baltimore-city based Sahara Communications, a minority & female owned marketing firm certified with the City of Baltimore.